Righteous Kill

In May 2008, Upper Playground, celebrity tattoo artist Mister Cartoon, and photographer and director Estevan Oriol opened a series of four distinct retail locations in the Skid Row area of Downtown Los Angeles, including a pop up store that features a rotating theme of unique fashion and art concepts for short periods of time.

Beginning on August 14, 2008, the pop up space will be transformed into a tribute to film legends Al Pacino and Robert De Niro as part of their upcoming feature film from Overture Films titled “Righteous Kill.” The film will be released in theaters on September 12, 2008.

SA Studios Global, the creative agency of Oriol and Cartoon, was selected to create the film’s iconic poster, in addition to managing the street and grassroots marketing for the movie. The space will become the exclusive promotional headquarters for “Righteous Kill” and feature a tribute to the film’s stars. Highlights of the space include a customized movie poster wall of all of De Niro and Pacino’s films, and plasma screens throughout the room showcasing Oriol and Cartoon’s favorite scenes from Pacino and De Niro’s film repertoire.

In celebration of the film, SA Studios Global has also collaborated with Upper Playground, a pioneer in streetwear fashion and the contemporary art industry, to create limited edition “Righteous Kill” apparel that will be distributed to key influencers in a variety of markets.

WHEN:
The “Righteous Kill” promotional space will be open to the public: August 14–September 15, 2008, Tuesday–Saturday from Noon–8 p.m.

WHERE:
The Righteous Kill Space (Next door to Upper Playground & The Last Laugh)
131 East 6th Street
(Located between Los Angeles Street and Main Street in the Santa Fe Loft Building)
Los Angeles, CA 90014