July 14, 2008

Upper Playground x Herbert Baglione


This Thursday, July 17th, marks the release of the newest sneaker from Upper Playground, the Herbert Baglione adidas Originals sneaker. This sneaker marks the first of the four part series that Upper Playground has announced will be hitting individually.

Hailing from Sao Paulo, Brazil, acclaimed fine artist Baglione is highly respected and recognized within the industry as well as throughout South America and Europe. He is known for his strong minimalist and simplistic approach to painting. According to Baglione, the basis of his work is addressing the coldness and competitiveness present in people. He likes to be ironic about things such as individuality and death, and the paths chosen to either achieve these experiences or distance oneself from it.

“My sneaker design expresses my personal taste in shoes. I don't like colorful tennis shoes that are full of designs or anything that I feel is more than necessary. I believe being simple ends up being more challenging," commented Baglione about his vision for the sneaker.

Baglione will be part of a group exhibition called “Icons for Now” in Denmark in August, in addition to a show in November at the Lazarides Gallery in London.

To get your hands on the Herbert Baglione adidas Originals sneaker, visit www.upperplayground.com or head to a UP retail store. The sneaker will go on sale online at 8 am PT on Thursday, July 17, 2008.

For more information on Herbert Baglione, check out his blog: http://www.herbertbaglione.blogspot.com/








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