New Era and Zune entered in a partnership this year and will in the following monthswork on a series of projects. Included in the partnership is a podcast channel on Zune Marketplace. The channel will feature original programming including 5-7 minute segments on fashion, entertainment, music and sports. There will be 28 webisodes that will feature exclusive collaborations with celebrity artists and musicians of various musical genres. Two webisodes are set to be released each month beginning on July 22.
Also they will be working on limited edition caps together. To celebrate the launch of each limited-edition cap, New Era and Zune will host quarterly release events at one of New Era’s Flagship stores or at Zune L.A., a new venue created to bring the Zune brand experience to life through creative expressions of art, music and technology.
The kick-off event took place on July 8th at Zune L.A. and coincided with the launch of the Travis Barker limited-edition cap, that we present you here. Barker’s limited-edition cap is also part of New Era’s exclusive CAPTURE THE FLAG® (CTF) collection.
True to Barker’s roots, the cap features a drum pad pattern inspired by an MP3 drum machine. The cap is graphite and black and is finished off with a black satin lining. 150 caps were released on the market on July 10th and are priced at $125 (USD).
Source: Highsnobriety
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