New A.P.C. Jeans - "Butler Worn Out"

A.P.C. will be releasing some new jeans very soon. The model is called "Butler Worn Out" and it has that name for a reason. Instead of using sanding paper to give the denim the used look, it has actually been worn by a person. The name of the person that wore it is then written inside the denim. Interesting idea and for sure there is no other way to get the same effect.