Focus on Format - New store from Nigel Sylvester

Nike 6.0 BMX Pro Nigel Sylvester is helping to launch a new store in Queens, NY. He has been hitting his work hard all summer with the traveling to Beijing to take part in Nike's BMX launch and competing in Paris, and now the new store.

Format focuses on the street/lifestyle brand and adds a light on BMX which was once thought to be a thing of the past. Nigel and Co. have hopes to change that outdate view of BMX to the thoughts of it being just as modern and relevent to society as the Apple IPhone. On Queens Blvd, they will be showcasing looks from new brands and artists. This seems to be an interesting project that one should keep an eye on.