June 26, 2008

Han Cholo x Puma First Round


A few teasers of the collaboration between Puma and LA based jewelery co. Han Cholo have hit the web so far, but this (finally) is the full retail version. Metalic gold with purple, there is both a nod to a jewelery trade stock material (gold) and the home town Lakers. Chain print laces and Han Cholo name in old english script flesh out the Han Cholo brand identity on the First Round silhouette.

Exclusive to the Han Cholo shop in Echo Park, LA, the sneakers will go for $300.

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