April 11, 2008

Freshjive 2008 Spring Tees



"Things turn gray" is the slogan for the following Freshjive t-shirts for Spring '08. While other brands are putting out brightly colored one-tones, Fresh Jive is putting out slightly more pessimistic and low-key images and colors. The "Lords of Los Angeles" Tees seem to refer to a "Warriors" type theme and the old style gangs concept we saw during winter. If you look carefully there is also a "Raiders-esque" logo on the sleeve, the favoured logo of LA OG's. Themes overall are of rebellion and deliquency; vintage bike racing, punk collages and axe diplomacy.

Source: Hypebeast

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